Pinterest users are scouring the platform for products they want to buy, so it’s important that your ads capture attention and communicate key product benefits. To do that, produce bold visuals with no-nonsense ad copy that nudges audiences in the right direction. Garnier did a great job of this with its visual-first ad — the product imagery is eye-catching and professional, while the ad copy is direct and clear.

When it comes to ad formats, pinterest ads services ads offer an especially effective way to showcase multiple products. They’re visually-appealing and allow audiences to swipe through different product options before making a purchase. Plus, many e-commerce platforms integrate directly with Pinterest’s shopping feature.

It’s also important that your Pinterest ads have plenty of space for text. People don’t search on Pinterest the same way they do on Google, so it’s crucial that you choose keywords that align with how your target audience searches for products and services on the platform.

Promoting Your Pins: Unlocking the Power of Pinterest Ads Services

And of course, it’s essential to keep a close eye on your campaign performance over time. You can make small tweaks to your ad objectives, budget, and targeting to improve results. It’s always a good idea to experiment with different marketing strategies and ad formats, but be sure to avoid narrowing down your targeting too much — doing so can dramatically reduce your audience size and impact performance.