As one of the most hyped and hard-to-get watches of 2021, it’s no surprise that Moonswatch has been a major success. This riff on the iconic Speedmaster Moonwatch has received near universal praise and support. In an era where collaborations between high and low and luxury and streetwear have become standard operating procedure, the juxtaposition of Swatch’s innovative Bioceramic material in rare colors with key Speedmaster design elements has resonated with Gen Z and broader audiences. The resulting watches are playful, imaginative, and expressive. According to Derek Morrison, general manager of EMEA at StockX (the online marketplace for collectable sneakers and streetwear), they’re also selling fast, with over 2,000 trades in less than a week and a million views on YouTube. URL https://wristbuddys.com/pages/moonswatch

The three new Bioceramic MoonSwatch MISSION ON EARTH watches – LAVA, POLAR LIGHTS, and DESERT – all feature the OMEGA x Swatch branding on the dial and crown and a design of the planet Earth on each battery cover. An adjustable velcro strap that’s compatible with spacesuits adds the finishing touch of astronaut chic.

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Unlike the many coveted releases that have come before it, however, this is the first time that prospective buyers were actually given the opportunity to queue and grovel for a watch they wanted. And in the case of the MISSION ON EARTH, they really did want it. The result was long lines starting hours or even days in advance of the boutiques’ opening times. In fact, it got so crazy that Swatch actually started limiting purchases to one watch per person.